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FMCG
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Coverage is an operating decision.

Territories, routes, journey plans, rep targets and the outlet visit itself — order taking, merchandising, collection and competitor capture, on a phone that works without signal.

The problem

Route sales is usually managed by target and reported by revenue, which hides the two numbers that decide coverage economics: how many outlets a rep actually reaches, and how many of those placed an order.

Without geofenced visit records, journey plan compliance is self-reported — and a route that looks profitable may be built on outlets nobody has entered in a month.

Core workflow

Territory to order.

01
Territory
Outlets classified by channel, size and potential.
02
Journey plan
Sequenced visits by day, frequency and route.
03
Check-in
Geofenced arrival with time stamp.
04
In-outlet work
Stock check, planogram photo, competitor capture.
05
Order
Priced, promoted and credit-checked on the spot.
06
Close
Collection, next visit and route reconciliation.
What it covers

Coverage

Territory and route structureOutlet classificationJourney plan and frequencyRep assignment and targetsVisit compliance tracking

In-outlet

Geofenced check-in and outStock and shelf checkPlanogram photographsCompetitor pricing captureOrder taking offline

Selling models

Pre-sales order takingVan sales and cash salesVan stock and reconciliationMerchandising tasksCollection on visit
Operational outcomes
+12%
Outlets per rep per day
94%
Journey plan compliance
+7 pts
Strike rate — visits that order
Live
Credit check before the order

Ranges observed on Al Jawad engagements. Targets agreed in assessment.

Run one territory on the platform.

We take one territory for a month and report visit compliance, strike rate and outlets nobody is reaching.