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Know what the promotion actually bought.

Campaigns with defined mechanics, eligible channels and periods — applied automatically at order entry, accrued per invoice, and settled against the uplift they actually produced.

The problem

Trade spend is the second-largest cost line in most FMCG businesses and the least governed. Promotions are agreed verbally, applied inconsistently at order entry, and reconciled — if at all — months later against claims nobody can verify.

The question is never whether a promotion sold volume. It is whether the volume it sold was worth the margin it gave away — which requires the spend and the sales to sit on the same record.

Core workflow

Campaign to settled claim.

01
Design
Objective, mechanic, period and budget approved.
02
Eligibility
Channels, customer groups, SKUs and minimums.
03
Application
Applied automatically at order entry, every channel.
04
Accrual
Spend accrued per invoice against the budget.
05
Measurement
Uplift measured against a defined baseline.
06
Settlement
Claims verified and settled, ROI reported.
What it covers

Mechanics

Percentage and value discountsBuy X get Y and free goodsBundles and combosVolume and growth rebatesListing and display fees

Governance

Budget by channel and periodApproval workflowEligibility rulesOverlap and stacking controlSpend accrual per invoice

Measurement

Baseline and upliftPromotion ROISpend as % of salesNet margin after spendClaim verification
Operational outcomes
−0.9 pts
Trade spend as % of sales
100%
Promotions applied at order entry
Per invoice
Spend accrual, not at period end
−62%
Unverifiable customer claims

Ranges observed on Al Jawad engagements. Targets agreed in assessment.

Measure the ROI of your last five promotions.

We rebuild the baseline and uplift for five recent campaigns and report which ones bought margin and which bought volume.