FMCG
The problem
An FMCG business sells the same SKU at six prices — modern trade, general trade, wholesale, HORECA, key accounts, and whatever the rep negotiated. Governance is usually a price list circulated by email.
Net margin per SKU per channel — after discount, promotion, rebate and returns — is the number that decides which volume is worth chasing, and most operators cannot produce it.
Core workflow
List price to net margin.
01
List price
Base price per SKU with effective dates.
02
Channel price
Modern trade, general trade, wholesale, HORECA.
03
Customer terms
Contract pricing, volume tiers and agreements.
04
Order-level discount
Within authority, logged with a reason.
05
Deductions
Promotion, rebate, listing fee and returns.
06
Net margin
By SKU, channel, customer and territory.
What it covers
Price structure
List and channel price listsCustomer-specific pricingVolume and tier pricingContract pricing and validityPrice change approval
Control
Discount authority by roleMinimum margin blockingPrice compliance monitoringCompetitor price capturePrice change audit trail
Margin
Gross margin per SKUNet margin after deductionsChannel margin comparisonCustomer profitabilityTerritory profitability
Connects with
Operational outcomes
+1.8 pts
Net margin after deductions
0
Orders below minimum margin
100%
Discounts logged with a reason
Per SKU
Channel margin, not per brand
Ranges observed on Al Jawad engagements. Targets agreed in assessment.