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Know which offer actually earned the visit.

Loyalty membership, points and tiers, targeted promotions and campaign measurement — with the discount cost attributed to the campaign that caused it.

The problem

Retail promotions are usually measured by sales during the period, which credits the campaign with volume that would have happened anyway. Without a baseline, every promotion looks successful.

Loyalty is the mechanism that makes measurement possible: known customers, known purchase history, and therefore a defensible baseline for what the offer changed.

Core workflow

Campaign to measured return.

01
Segment
Members selected on purchase behaviour.
02
Offer
Mechanic, period and eligible products.
03
Delivery
Sent by app, SMS or applied at the till.
04
Redemption
Applied automatically, cost attributed.
05
Baseline
Compared against a matched control group.
06
Return
Incremental sales against discount cost.
What it covers

Loyalty

Membership and enrolmentPoints earn and redeemTiers and benefitsCustomer purchase historySegmentation and RFM

Promotions

Discount, bundle and multi-buyMember-only and targeted offersStore and channel specificPeriod and budget controlStacking and exclusion rules

Measurement

Baseline and control groupIncremental salesDiscount cost attributionCampaign ROIRepeat visit rate
Operational outcomes
62%
Sales to identified members
41%
Member repeat rate
Per campaign
Measured ROI, not period sales
+14%
Basket size for members

Ranges observed on Al Jawad engagements. Targets agreed in assessment.

Measure your last three campaigns properly.

We rebuild a baseline and report which campaign generated incremental sales and which discounted existing ones.